Strategic Consulting

 

Strategic Consulting, Positioning + Restructuring

Innovating, Creating + Designing Content

Conceptualizing Synergies + Creating Strategic Partnerships

 

Strategic Consulting, Positioning + Restructuring

Andreas holds a license in Business Consulting and focuses on marketing in the music and cultural sectors, with an emphasis on the positioning, restructuring and internal strategies of his clients. He was on the Board of Directors of Camerata Salzburg, consulted for the University of Music and Dramatic Arts Mozarteum Salzburg’s Career Center, as well as for the leading instrument string producer Thomastik-Infeld’s marketing and sponsoring department. Andreas restructured a large-scale prize for the Sommets Musicaux Festival in Gstaad [CH] and consulted for the Grafenegg Festival’s Campus Grafenegg [AT].

 

Innovating, Creating + Designing Content

Andreas develops concepts and content for initiatives and programs in the field of music, culture and the arts. Among his projects were the creation of a Laboratory for Interdisciplinarity for Manila Fringe Festival as well as creating a Laboratory for Social Responsibility through Arts and Culture for a major German festival, happening in 2020. He has designed courses for various European universities, and he consulted on overall curricula focusing on cultural management and music management. Furthermore, Andreas designs and consults for various outreach initiatives, campaigns, artistic programs and special projects, sparking interest through an innovative approach. Andreas has done brand strategy consultations with clients ranging from international institutions in the music and culture sectors to renowned classical music artists.

 

Conceptualizing Synergies + Creating Strategic Partnerships

Developing synergies between various fields, looking at the big picture and thinking out of the box led to collaborations with artists, companies and institutions such as Vivienne Westwood Tokyo [JP], violinist Fumiaki Miura [JP], architect and designer Julia Korner [US/AT], fashion designer Heaven Tanudiredja [BE] and the Welsh National Opera [UK].