Strategic Consulting, Positioning + Restructuring
Andreas Vierziger holds a license in Business Consulting and focuses on marketing in the music and cultural sectors, with an emphasis on the positioning, restructuring and internal strategies of his clients. He was on the Board of Directors of Camerata Salzburg [AT], consulted for the University of Music and Dramatic Arts Mozarteum Salzburg’s Career Center [AT], leading instrument string producer Thomastik-Infeld’s [AT] international sponsoring strategy, a large-scale prize for the Sommets Musicaux Festival in Gstaad [CH], Grafenegg’s Campus Grafenegg [AT], Grafenegg Academy [AT], NÖ Kulturwirtschaft Gesmbh [AT], Paris Opera Competition [FR], etc.
Innovating, Creating + Designing Content
Andreas Vierziger develops concepts and content for initiatives and programs in the field of music, culture and the arts. Among his projects were the creation of a Laboratory for Interdisciplinarity for Manila Fringe Festival [PHL], creating a Laboratory for Social Responsibility through Arts and Culture for Mozartfest Würzburg [DE] and consulting the curriculum and the overall strucure of the Career Advancement Program or Günther Caspar Foundation [CH]. Andreas Vierziger has done brand strategy consultations with clients ranging from international organizations in the music and culture sectors to renowned classical music artists and he developed campaigns focusing on music together with clients such as MuseumsQuartier [AT], Thomastik-Infeld [AT], Vienna Tousim [AT], and Austria Tourism [AT]. He develops and consults for various initiatives, campaigns, artistic programs and special projects, sparking interest through an innovative approach for, among others, Grafenegg Academy [AT], the personal artistic projects at the Concours de Genève [CH], and the Concertgebouw Orchestra Amsterdam [NL].
Conceptualizing Synergies + Creating Strategic Partnerships
Developing synergies between various fields, looking at the big picture and thinking out of the box led to collaborations with artists, companies and organizations such as Vivienne Westwood Tokyo [JP], violinist Fumiaki Miura [JP], architect and designer Julia Korner [US/AT], video artist Aron Kitzig [AT/DE], Camerata Salzburg [AT], fashion designer Heaven Tanudiredja [BE/IDN] and the Welsh National Opera [UK].
